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Right now, politicians and economists are watching Swindon very closely. If any town is going to show us the way to handle recession, it’s Swindon. With its history of ambition, innovation and productivity – where it leads, many will follow.
The economic reality is that Swindon is one of the most successful towns in the country – if it wasn’t the UK Space Agency wouldn’t be here – nor Zurich, Honda, WH Smith, Nationwide, BMW…well, we all know the list.
Not that the people who live there necessarily see it that way….